Facebook Business Pages Demystified for Business Owners
Facebook is so popular that business owners can simply no longer consider it a site only appropriate for socializing and game playing. In fact, in September 2010, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook states that users spend over 700 billion minutes per month on Facebook!
With 500 million active users, Facebook is the new behemoth on the Web. With its popularity across diverse age groups, integrated email application, and new Bing search integration, a Facebook user may simply no longer need to visit Google for Web searches or log off to use an email application. They may be able to experience the Web fully all from inside Facebook. With more than 50% of the active users logging into Facebook every day, according to Facebook, Facebook is now so important to your potential customers’ lives that it make sense for you as a business owner to have a presence where your prospects are hanging out on a daily basis.
Let’s clear up a few things 울산 동구 op that have confused business owners about Facebook. First, a Business Page is not to be confused with a personal profile. They are two separate entities and offer different options and ways to interact with friends and colleagues.
Are Business Pages also called Fan Pages?
Many of you that have been using Facebook for a while will remember that Facebook used to call Business Pages – Fan Pages. Additionally, it used to be that someone “fanned you”. Now they “like you”. Don’t get confused in thinking that a Fan Page is a different product than a Business Page they are one in the same.
All Facebook Business Pages start with the set up of a personal Facebook profile. That’s right, a personal profile! You can’t just jump to Business Page set up. The email address and name you use for your personal profile must be one tied to a person and not a catchall email like [email protected]. Remember, that if you have an employee set up the personal profile portion for your Business Page, that you don’t want them to tie the new account to an email that you will not have access to if they leave the company. If they do so and leave your employ, you could lose access to your Facebook Business Page, all of your accumulated fans, and information without recourse.
For set up I typically recommend that one of business owners create a new email address specifically for Facebook set up. Once you have set up the personal Facebook profile, you are ready to get started. But, don’t take time to add information like education other details in this special account unless you plan on using it for your own personal use. You are just setting up this account to have a platform to launch and access your new Facebook Business Page. While logged in to your new personal account, visit this link http://www.facebook.com/pages/create.php?campaign_id=368885149649&placement=pgall&extra_1=1. It will take you to the Facebook Business Page creation tool to actually create your new page.